Jacuzzi Luxury Bath and Jacuzzi EMEA partner to unveil new products at the 2018 Cersaie International Exhibition of Ceramic Tile and Bathroom Furnishings in Italy

Technological innovations and worldwide product previews will be presented in Bologna in September

CHINO HILLS, CA – (August 7, 2018) – Jacuzzi Luxury Bath, the original inventor of the hydromassage bath, is joining forces with its Milan-based sister company, Jacuzzi EMEA, for a noteworthy presence at Cersaie, International Exhibition of Ceramic Tile and Bathroom Furnishings, taking place in Bologna, Italy, from September 24-28, 2018.

An unveiling of significant magnitude will be presented to the Cersaie show attendees comprised of architects, designers, builders and media from around the world. The innovation will redefine the private wellness experience itself, both from a technological and conceptual point of view. It is an unprecedented global preview that will capture the attention of the industry – both insiders and the general public.

Erica Moir, Vice President of New Product Development of Jacuzzi Luxury Bath, states, “We continuously leverage the talent we have within the global organization to develop the next generation of products. It is exciting that we have a platform at Cersaie to jointly introduce this latest innovation to the worldwide market.”

In addition to the grand unveiling, the booth will feature other recently launched products in the wellness space. Some of these were first shown during Milan’s Design Week in April 2018, including the standout SkyLine whirlpool baths, designed by studio DNA Kaluderovich & Condini, and the Virtus Spa, designed by Dodo Arslan. Several innovative bath designs made with Luxecast® Solid Surface material also have key positioning within the booth.

“In the last few years the bathroom furnishing market has become the centre stage of many important changes,” affirms Fabio Felisi, President and General Manager of Jacuzzi EMEA. “In regards to this evolution, and to the future ones, our Company proceeded well in advance with continuous innovation to meet the market’s next challenges and grow even more on an international scale. Our comeback to Cersaie – the perfect occasion to launch a product category that will be an absolute novelty in the field – is certainly part of this path: it’s an event of outright reference that will allow us to start a dialogue with companies, clients and with strategic targets such as architects, that we will involve even more in the future with new ideas and solutions, enhanced by the prestige of our Jacuzzi® Brand”.

With a 1,500 square foot booth at the heart of the exhibition, it will be easy to find and admire the new Jacuzzi® products displayed at Cersaie at pavillion 29, stands A34 and B35.

Media contact: Kristina Spindler, Director of Marketing, Jacuzzi Luxury Bath 1.909.247.2057.


Jacuzzi Luxury Bath offers an iconic line of luxury bathtubs as a division of Jacuzzi, Inc., the world’s most recognized name in whirlpool bathing. Since the Jacuzzi brothers first commercialized the submersible whirlpool pump in 1956, Jacuzzi has become a household name known for innovation, quality and the ultimate bathing experience. The line of Soaking, Heated Soak, Pure Air®, Whirlpool and Salon® Spa experience baths continues to provide elevated and luxurious experiences by pushing the boundaries of convention in bathing. For more information, visit http://www.jacuzziluxurybath.com.