Jacuzzi® Introduces the AVVIO® Bath Collection

Jacuzzi® AVVIO® Solid Surface Freestanding Bath Collection Italian Inspired. American Born.

CHINO HILLS, CA – (March 24, 2014) – In a nod to the heritage of bathing, Jacuzzi Luxury Bath, the company that pioneered the world’s first whirlpool bathtub, introduces a line of freestanding solid surface soaking baths – the Jacuzzi® AVVIO® Collection.

avvio-veronaAVVIO® is Italian for a new beginning and a fresh start. With three luxurious designs in white gloss or matte, this collection of solid surface soaking baths is the start of something new. Sculpted from Jacuzzi’s luminous Luxecast™ solid surface, a precise blend of the finest natural minerals and state-of the-art engineered materials, the sleek lines and soft curves of AVVIO® luxury freestanding soaking baths beautifully combine form and function. “With The AVVIO® Collection, we honor the beginnings of bathing and we also honor the Italian-American founders of Jacuzzi, who inherited the Romans’ knack for fashioning the ultimate bathing experience,” says Mary Nichols, Director of Marketing for Jacuzzi Luxury Bath.

The AVVIO® Collection is comprised of three exquisite designs. The Verona® bath is the most lavish model, featuring striking curves and expansive dimensions. The Torino™ design is perfectly symmetrical and mid-sized to complement any decor. Ideal for urban living, the Urbino™ bath features a contemporary, asymmetrical design with a small footprint and traditional end drain. A gorgeous centerpiece for any bathroom suite, every soaking bath within the AVVIO® Collection is minimalistic, timeless, and sophisticated.

As always, the soaking bath offers serenity and quiet relaxation – the beginning of hydrotherapy. The seamless blend of form and function is evident in the gently sloping walls which provide instant spa style and intentionally ensure excellent lumbar support. With elegant minimalism to the fore, plumbing is fully concealed within, recognizable only by a sleek linear overflow and an easy toe-tap water release available in chrome, brushed nickel and oil-rubbed bronze.

Not only elegant in design, these baths are also extraordinarily durable, and backed by the Jacuzzi Luxury Bath limited lifetime warranty. Thanks to high-grade Jacuzzi Luxecast™ solid surface, the uniformly non-porous material resists wear, soil and stain, and is also easy to clean. Luxecast™ solid surface is a delight to feel against the skin and warm to the touch. The material is thick and insulating, helping to maximize every bit of indulgence.

When you immerse yourself in an AVVIO® soaking bath, you’ll experience a wonderful floating sensation: the perfect harmony of buoyancy and support. As the steam rises, heaviness dissipates and stress evaporates. The quietude of a simple soak restores the body and renews the spirit.

“Jacuzzi Luxury Bath is very pleased to offer discerning consumers an exceptional experience as we expand our traditional lineup into the solid surface freestanding category,” says Senior Product Manager Mike Ewing.

Step into an AVVIO® bath and into a new beginning because EVERYONE DESERVES SOMETIME™

Media contact: Kristina Spindler, Channel Marketing Manager, Jacuzzi Luxury Bath 1.909.247.2057.